American football player Tom Brady has enlisted ten athletes, including tennis and hockey players, for the campaign to launch his clothing brand BRADY, co-founded with entrepreneur Jens Grede, to 'represent the brand while amplifying their collective voices to uplift the next generation of young athletes'.

The Tampa Bay Buccaneers quarterback commented 'Having these ten athletes represent our first BRADY campaign is really special. They are hardworking and driven players in the early stages of their careers and each one of them embodies the spirit and ethos in which our brand was founded'.